Organic tea brand boasts continuing double digit growth
Heath & Heather, a leading supplier of herbal teas and infusions, has announced phase two of its bold new multi-channel campaign, Me to the Power of Tea. The biggest marketing campaign to date launches in conjunction with the brand’s latest expansion into Tesco supermarkets nationwide. This listing follows Heath & Heather’s recent distribution gains in Morrisons and Ocado as well as strong growth across the Health Sector with both its innovative green teas and fruit & herbal infusions up +14% and +10% respectively.
Based around the idea that we seek people, places and things that help us tap into our best selves, the Me to the Power of Tea campaign positions Heath & Heather as a lifestyle brand empowering you to discover the world around you. Launching nationwide, this adventurous campaign activation will live through outdoor advertising, experiential activity, a heavy social media focus, as well as targeted media partnerships online and in print.
The bold new creatives were developed by HeyHuman and shot by industry leading creative Vicky Lawton. Creative Director, Carole Davids comments: “Building upon the success of last year’s launch, the latest Heath & Heather campaign truly reflects the vibrancy of the brand’s new teas and infusions. It’s no secret that this generation of tea drinkers seek new flavours at every turn, and our goal is to aid the brand on its mission to broaden its appeal amongst younger consumers.”
In the wider market, the total tea category is currently relatively flat at +0.6%; fruit & herbal infusions drive a small growth at +3%, whilst the total green tea segment is seeing a decline of -7%. In contrast to this, the Heath & Heather brand, with its innovative range and ‘premium niche’ organic positioning, continues to drive significant growth across the category.
Lucy McLean, Brand & Digital Manager at Heath & Heather, comments: “We pride ourselves on a ‘close to nature’
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oduct range, focusing on natural ingredients and innovative flavour combinations that inspire new audiences to discover more in the world of tea. With fast-paced changes in consumer trends and behaviours, we understand the need to remain relevant amongst younger audiences whilst driving value and ‘premiumisation’ in the tea category. Alongside the new creative executions for Me to the Power of Tea, we will be looking to further expand Heath & Heather’s distribution channels with exciting NPD in the pipeline as well as ambitious goals to expand into the Foodservice sector both in the UK and internationally.”
The brand has capitalised on first-to-market product launches including Organic Green Tea & Turmeric, as well as award winning teas such as Oriental Chai & Liquorice (Great Taste Winner 2017). The launch into Tesco will now see 7 Heath & Heather products available in up to 517 stores nationwide; Organic Green Tea with Turmeric, Organic Green Tea with Coconut, Organic Morning Time, Organic Night Time, Organic Slim Mate, Organic After Dinner Seed Supreme and Organic Turmeric Root Brew.
For further information information or product samples, please contact Halpern: 0207 351 2888 or catherine.cloughley@halpernpr.com
About Heath & Heather
Heath & Heather was first established in 1920 by Samuel and James Ryder, both devoted scholars and pioneers in herbal remedies. They were among the first to study English botanicals for health, publishing books and delivering lectures throughout the country to a post-WW1 population looking for affordable and accessible everyday healthcare.
Heath & Heather has now been brought back to life with a renewed dedication to organic sourcing, as well as a new packaging design to better reflect its captivating heritage, provenance and ‘inspired by nature’ philosophies.
The brand is sold in Holland & Barratt, independent health food retailers, Tesco, Morrison’s, Ocado and Amazon.
www.heathandheather.co.uk
