Soil Association Certification has announced a new partnership with European Natural Beauty Awards to elevate UK natural cosmetics on the European stage.
The certification body for organic and sustainable products, and the European Natural Beauty Awards (ENBA) announced the new collaboration, which aims to combat greenwashing in the UK and elevate the best natural cosmetics from the UK in the wider European market.
The European Natural Beauty Awards recognise excellence in natural beauty products across Europe. This partnership will offer a platform to increase visibility and recognition for UK-based brands among industry experts and beauty consumers across Europe and the UK market.
Paige Tracey, from Soil Association Certification, explained: “This partnership provides a fantastic platform for UK brands committed to natural beauty to showcase their innovative products to a wider European audience.”
Macha Chibani, European Natural Beauty Awards COO, added: “We’re delighted to partner with Soil Association Certification. Their commitment to rigorous standards aligns perfectly with our mission to celebrate the best in the natural cosmetic industry. We know that Brexit excluded UK brands from the European market and we want this partnership to strengthen the European natural beauty landscape, and offer wilder visibility to the UK brands doing exceptional work in the natural cosmetics scene.”
Through this partnership, the organisations are committed to championing natural cosmetics, recognising innovation, and empowering consumers.
