Suma Wholefoods is to have its first TV advertising campaign after winning a competition run by Sky.
The West Yorkshire-based worker co-op has won the Sky Zero Footprint Fund: Local Heroes competition in the north, securing a local TV advertising campaign through AdSmart from Sky. Launched in 2021, The Sky Zero Footprint Fund initiative was created to inspire positive behaviour change and help start-ups and established brands accelerate their sustainable initiatives nationally, using the power of TV.
After a competitive pitching process, Suma was delighted to learn that it had won the northern regional spot. Suma is now preparing to work with its nominated production agency on its first-ever TV advert, which will air between May and September 2025. According to the judges, Suma stood out for its commitment to plant-based and vegetarian products, aiming to reduce Scope 1 and 2 CO2 emissions by 90 per cent by 2035, supporting community initiatives, including food banks, charities and local clean-ups, and an equal-wage model and strong advocacy for LGBTQ+ rights.
Rebecca Kinnard, who works in marketing and product development at Suma and led the pitch, commented: “Winning the Local Heroes Award means the world to us. As a worker-owned co-op, we’ve worked tirelessly to ensure sustainability is at the heart of everything we do, from reducing CO2 emissions to supporting local communities. This recognition will allow us to further expand our efforts and make an even bigger impact.”
David Sanderson, Director of AdSmart Local and Development at Sky Media, added: “These winning businesses are raising the bar for sustainability, proving that it’s possible to make a positive impact while scaling your business. We’re immensely proud to support these local heroes by helping them reach the right audiences with targeted regional advertising, enabling them to share their inspiring stories and drive real, transformative change.”