The HFMA’s HealthyDoesIt consumer campaign has announced the launch of a new year campaign to drive people back into health stores.
The New Year’s Revolution: 2021 Rethink-Reset-Restart initiative targets consumers with personalised health plans their good health habits and encouraging them to visit their local health stores for information, help and advice. The HFMA explains that this is more important than ever since the latest lockdown announcement, with all of the health implications this brings.
The HealthyDoesIt campaign will concentrate on three key health areas; digestion, sleep and energy, with a health quiz for each, generating a personalised health plan that they are then able to take into store.
Around this, media assets have been created, including social media posts, health features and top tips, which can be used by those supporting the HealthyDoesIt campaign, including retailers, manufacturers and practitioners.
Informative, lively and enthusiastic videos from Nutritionist, Suzie Sawyer, are provided to consumers in a friendly and purposeful way, setting realistic expectations about the time it takes to get healthy, stay healthy, and keep maintaining health goals.
HealthyDoesIt expert adviser, Ben Brown, commented: “More than ever, consumers are taking a look at their health, recognising the importance of taking proactive steps. What they need is scientifically accurate and encouraging advice. This is what HealthyDoesIts New Year’s Revolution: 2021 Rethink, Reset and Restart is all about.”
