NATRUE has unveiled a more navigable website, with a fresh new look.
The organisation has relaunched its site to offer new and updated sections, features and functionality to make information clearer for consumers, as well as NATRUE label users (manufacturers and producers) and NATRUE members.
It boasts an area that details the NATRUE history, while there is also a new feature with an interactive world map, highlighting the brands and certified products relevant to a certain country. The directory of NATRUE certified products now has clearer functionality, enabling the consumer to easily search for particular products or categories by country, or to check if a product’s certification level as either certified natural product, natural product with organic portion (over 70 per cent organic ingredients), certified organic product (over 95 per cent organic ingredients).
In further NATRUE news, the number of label users continues to grow as the market for natural and organic cosmetics expands. NATRUE is present in more than 30 countries globally, with more than 270 certified brands and over 30 new brands in the pipeline. As of April 2019, the NATRUE seal appeared on more than 6,200 certified natural and organic cosmetic products. Furthermore, over 270 raw materials are NATRUE certified.
Over the past year the NATRUE label continued developing, with over 11 per cent growth recorded in 2018. While most of NATRUE’s certified Label Users are located in Europe (90 per cent), mirroring the historically matured markets for certified products, the NATRUE Label is also present and expanding in fast growing markets, such as New Zealand, Asia and the USA, where consumer interest in certification has increased partly due to unwelcome greenwashing and partly due to consumer concern over certain synthetic ingredients.
