Earlier this month, natural and organic beauty brand Weleda hosted The Model Zone in Soho for London Fashion Week. Now in its 16th year, this established wellbeing project is sponsored by Weleda in collaboration with the British Fashion Council.
Weleda also sponsored the catwalk shows of designers Edward Crutchley and Paolo Carzana, and supported their make-up teams with NATRUE-certified skincare for the models to encourage greater sustainability and a zero waste approach at London Fashion Week.
The Model Zone is a private space for models to relax in between castings, fittings and shows, where they can enjoy a little pampering with Weleda’s organic skincare. Weleda’s team of estheticians and wellbeing advisors offered holistic facials and hand massages this year, with the main attraction being a restorative Skin Food Glow Facial, featuring their bestselling and much-loved Skin Food moisturiser.
The brand also offered models a free Weleda skincare consultation or complimentary treatment, as well as an exclusive Model Zone gift bag (contents pictured above), which contained over £80 worth of holistic skincare to keep them fresh and fragrant all through Fashion Week.
